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Is your business ready for the next level?
We all know that the work of running an SEO campaign is not easy, but when you’re looking for someone to help with your local business search engine optimization needs, it’s important that a local SEO agency be able get the results that you envisioned.
Have you decided it is finally enough, or are there some new goals that need to be achieved and can only be reached with an outside help i.e. from an experienced local SEO agency who knows what they’re doing online in order get results like never before.
In this article we will discuss about what questions should always go through your head before signing any contract or hiring a new employee.
How these factors can affect their capability as well as yours in achieving the desired outcomes.
The key question here is: “What would happen, if I do not hire an agency?”
It sounds like most businesses find themselves in this position eventually, and with good reason! It takes commitment and resources from everyone.
Identify your GOALS
Local SEO can be a very competitive and overwhelming process. There are so many different things you need to do before even starting your search for an agency or company that will help with local SEO.
It’s important that before starting any type of SEO service including hiring an individual or a Local SEO agency, always prepare first –
- Know your company’s goals and how they’ll be accomplished with the search engine rankings – this will give an individual or business more insight on what it takes in order to succeed.
- Determine what exactly, it is about YOUR business that needs improvement.
- Think of some ways, YOU could achieve those goals without outside assistance.
- Research about your competitors and what are they doing.
- Goal Tracking – If increased organic search traffic from new visitors, then this will mean different things depending on whether the business wants more customers, or just better conversion rates.
Key Questions for Local SEO Agencies
Experience in similar Industry –
It’s important to identify at the beginning of your campaign whether or not an agency has worked with other businesses similar in size and industry.
If so, they may know best how go about certain optimizations on behalf of your company. Their answer may not be yes, but it is possible they have worked with similar brands, that would help your company be successful.
In this case the key to determining if their work on other companies’ campaigns was beneficial or not would come from seeing examples of projects in which those interventions were used – so do some research.
Result based Local SEO Agencies –
There are many companies that try to claim they can guarantee a page one ranking for any keyword within the first 6 months, but we assure you, there’s nothing guaranteed about it.
You’ll hear claims like “guaranteed page one rankings within 6 months” or some other variation on this theme.
There is absolutely no way–Zero!–to ensure success with SEO, without investing hours and years into research, by trying out different methods or taking advantage from opportunities as they arise throughout the process.
You want to find an agency that is confident they can help you, but will be honest, realistic and legal in the work their going on your behalf. If there’s any sign of black hat tactics being used then beware because these kind agencies might just end up putting more trouble onto yourself than before hiring them.
Outsourcing Tasks –
When it comes to local SEO service Canada, there are a lot of things that go into it. You can’t just focus on one aspect and expect to see results. That’s why it’s important to work with a Local SEO agency that can help you with all aspects of your local SEO.
However, you don’t have to outsource everything. The agency you work with should be able to give you a good idea of the three areas they can help you most with. This includes link building, local listings management, and content creation. If any of these areas are outsourced further, be careful. These are all important aspects of local SEO that need to be handled by the agency directly.
Goal Tracking –
If you’re looking to drive more calls and foot traffic to your business, it’s important to find an agency that is on the same page as you.
For example, if you’re looking to drive more calls, the agency should focus on building local citations and achieving top rankings for relevant keywords. If you’re looking for more foot traffic, the agency should focus on optimizing your website for local search.
SEO account management should be focused on increasing leads and sales. This is why you are outsourcing. The two most important metrics for an agency are leads and sales.
Keep in mind that SEO is about more than just increasing rankings or traffic. It is also about decreasing bounce rates and improving your overall traffic levels. It is important for businesses to focus on lead generation in order to improve their SEO. However, this is not the only reason that local SEO is important.
Local SEO Agency partners should also be able to understand how:
- Leads are measured in order to optimize results.
- Clicks for driving directions,
- Local backlinks,
- Citation consistency,
- Coupon redemption are all examples of how leads can be measured.
Be sure that you are clear on what you want to see before agreeing to work with an agency.
Best Case Studies –
When looking for an SEO agency, it is important to consider their past successes. An agency’s portfolio is a great way to get an idea of the quality of work they can provide.
Make sure to ask for client testimonials and data as well as screenshots of their work. This will help you make an informed decision about whether or not to partner with them.
SEO reporting can be a little difficult to understand, but it’s important to be aware of what to expect week-by-week and month-by-month. Always make sure that you are in communication with your Local SEO agency so that you are both on the same page. You want them to not only show you the reports they will provide, but also walk you through them so you can understand what’s going on.
A report should be able to answer the following questions:
- What was implemented and, why?
- Impacts on previous changes.
- Returns from Changes?
- Current Obstacles?
- How to overcome the obstacle?
- Next Action Items
Keyword selection Criteria –
When it comes to keyword selection for businesses, there are a few key things to keep in mind. The most important factor is making sure that the keywords you select are relevant to your business. You want to make sure that people who are searching for what you offer, will be able to find you.
Another important consideration is the competition for those keywords. If the keywords you choose are too competitive, it may be difficult or even impossible to rank well in search engine results pages (SERPs). You’ll also want to make sure that the keywords have enough search volume to be worth targeting.
Finally, you’ll want to consider the cost of targeting those keywords. Some keywords may be less expensive to target than others, depending on how competitive they are.
It’s important to weigh all of these factors when selecting keywords for your business.
Result Generation –
When it comes to SEO, businesses need to be able to track their goals in order to see whether or not their efforts are paying off. This means the local SEO agency setting up specific goals ahead of time and then measuring them on a regular basis. One common goal for businesses is to increase their website traffic. In order to track this, you can use tools like Google Analytics to see how much website traffic you are getting compared to before you started your SEO campaign.
You can also look at which pages are receiving the most traffic and try to optimize those even further. Another goal could be to increase your conversion rate. This can be measured by looking at how many people are visiting your site and then taking some sort of action, like signing up for a newsletter or buying a product.
SEO goal tracking can be a valuable tool for businesses of all sizes. By setting specific goals and measuring them regularly, you can ensure that your SEO campaign is heading in the right direction and that your efforts with your Local SEO agency is paying off.
Current Company Position –
To evaluate your current SEO ranking, you can use a variety of online tools and resources. One popular tool is Moz’s “Open Site Explorer,” which allows you to see a site’s backlinks, anchor text, and other important data. You can also use Google’s “Search Console” to check your site’s search engine visibility and indexing status.
Any Current Problems to be Resolved –
When it comes to Local SEO agency and whether or not they could solve current listing issues. Generally speaking, an experienced and reputable agency should be able to help businesses improve their online visibility and organic search ranking. This can include addressing GMB issues, such as verifying and updating business information, creating and optimizing Google My Business profiles, and adding customized citations.
However, there are always variables that need to be considered when determining the effectiveness of any marketing strategy, and the same is true for Local SEO.
Reviews and Responses –
Yes, local SEO agencies should definitely address reviews and responses from their listing. This is a great way to show potential clients that you’re engaged with your community and that you take pride in your work. It can also help to boost your ranking in local search results.