10 Social Media Marketing Tips for Real Estate Agents in 2022

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By creating social media profiles for your business, you can provide information about your services, post listings, and connect with potential clients. Additionally, social media platforms are a great way to connect with other real estate professionals and exchange information and ideas.

When it comes to social media marketing for real estate, you should target a more visual platform. This is because visual platforms are more effective at communicating information than text-based platforms.

For real estate, this means that you can use photos and videos to showcase your properties and their features, which can help you attract more buyers.


Target Platforms : YouTube, Instagram, TikTok



YouTube is a visual platform, which makes it the perfect place to share property listings and tour videos. Additionally, YouTube is a great way to connect with potential clients, as homeowners are increasingly turning to YouTube to find information about potential homes.


TikTok has quickly become one of the most popular social media platforms, with over 1 billion active users. This presents a unique opportunity for real estate agents to market their services on the platform. TikTok allows users to share short videos (usually 15 seconds or less), which can be a great way to showcase your work and attract potential clients.

To get started, create a profile for your real estate business and make sure to include links to your website and social media pages. Then, start creating videos that showcase your work. You can talk about your experience and what makes you different from other agents, or show off some of your recent listings and sales. Be creative and have fun with it!

You can do this by using hashtags and geotags, as well as targeting ads specifically to these demographics.


@heider_realestate A $9,495,000 estate located moments from Washington, DC. #realestate #luxuryrealestate #virginia #mansiontour ♬ The Last Goodbye (feat. Bettye LaVette) – ODESZA


Posts can also be made about the neighborhoods in which the homes are located, to give potential buyers an idea of what life would be like if they purchased the home.

There are many reasons Instagram is a great social media platform for real estate. First, it’s a visual platform, which is perfect for showcasing properties.


View this post on Instagram


A post shared by Awesome Homes (@awsmhomez)

Content Planning


Leverage user-generated content (UGC) on social media channels

User-generated content is becoming increasingly popular on social media platforms, as it helps businesses connect with their audience in a more personal way. Additionally, user-generated content is often more trusted by consumers than paid advertisements.

  1. It helps you build trust with your audience.
  2. It creates engagement with your followers
  3. It’s cost effective.
  4. It’s authentic.
  5. You can track its performance.
  6. You can repurpose UGC for other marketing initiatives.
  7. It builds brand loyalty.
  8. Consumers prefer it.
  9. It increases website traffic that in turn generate leads.


Collaborate with other real estate professionals on social media initiatives.

In order to be successful in social media marketing for real estate, it’s important to collaborate with other professionals in the industry. This allows you to share resources and ideas, which can help you reach a larger audience. It also helps build trust and credibility among potential clients.


Post regularly and consistently.


This will help you to stay top-of-mind with your audience, and it will also help you to build a stronger relationship with them. Additionally, by posting regularly, you’ll be able to keep your content fresh and interesting, which will help you to attract new readers and followers. Also, more importantly is, Be it Instagram or TiTok, over the time period we have tested with different accounts and different variations to understand their algorithm, One common factor in these platform is :

  • Post content that are shareable
  • When posted in regular intervals, they do understand your pattern, and organic reach would be increased.


Promote your listings and services on social media.

It is a great way to build trust and credibility with potential clients. Posts about your listings and services can help potential buyers get to know you and your business better, which can lead to more sales.


Traffic to your website from social media platforms

If there is more engagement on your social posting, approximately 2%-3% of web clicks are received from the people who visit your profile.


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