The Truth About Influencer Marketing: What You Need to Know

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Influencer marketing is no longer an optional and forgotten strategy in the world of social media. With 90% more likely to trust recommendations from strangers, it’s time for you make sure your business has all eyes on them.

Word-Of-Mouth Marketing

Dropbox’s success can be attributed to word-of-mouth marketing that worked like a charm. Every time you shared Dropbox with friends and they successfully opened an account, not only did it help fill up your own storage space but also got more people using the tool for business or personal use which made this small downloadable database even better.

Dropbox is one of the most popular file sharing services on earth, with over 200 million users worldwide. It was founded in 2007 by Draper Adenauer both as a way to promote his own brand and because he felt there were missing products for this niche market, which turned out correct!

The company attracted its initial fan base through Reddit posts or articles about them where people could sign up via waiting lists if they heard good things from others already using it beforehand. This worked so well that within less than two years after launch, Dropbox had almost doubled their number at 400 Million total members. The simple idea of storing files in the cloud had spread to hundreds of millions with word-of-mouth marketing.

Word-of-mouth marketing campaigns are one of the most effective ways for small businesses to get their message out there. This type of campaign counts as an affiliate’s top traffic source, meaning it will bring them more customers than any other form or advertising available on social media today.

Word-of mouth drives $6 trillion annually and is responsible for 13% of all sales. A company’s reputation with consumers can make or break them, as 26 percent will avoid a brand if their friend tells about the negative experience that they had with it. To ensure future purchases are positive ones you need to focus on customer service, addressing any complaints in timely manner while maintaining an upbeat tone goes miles towards building trust among potential new clients.


Influencer Marketing

Social media has grown exponentially in recent years, with more than half of the world now using social platforms. Many online creators have built up large followings that brands can tap into when partnering up to these influencers; this means that advertisements will appear alongside content created by people your target audience already trusts and likes!

The hybrid of old and new marketing tools, influencer campaigns have replaced celebrity endorsements as we know them. The difference? Results are collaborations between brands and content creators instead.

In 2021, influencer marketing is set to be a major player in the US market with an estimated 3.7 billion dollars spent on it, up 33% from last year.

Instagram is the go-to platform for influencer marketing. In fact, a 2020 survey found that 89% of marketers worldwide selected it as their first choice. Second on this list comes YouTube with 70%. And if you’re looking to get more viewers by posting videos instead then TikTok has your back. There were over 106 thousand active US based creators last year up from 35,590 in 2019 and 16,440 in 2018.

The key to getting new customers is knowing your prime audience and aligning with influencers who have an overlapping demographic. Utilize this powerful approach, which means creating exclusive experiences that get people talking.

Influencer marketing is a big part of the future. With social commerce expected to reach $958 billion by 2022, influencers will be more important than ever for growth strategies especially when it comes down how they can attract new customers with their content and branding opportunities.

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