Case Study : How we increased our ROI 600% - Digital Marketing Strategy for Software Product

DIGITAL MARKETING

HOW WE INCREASE OUR ROI BY 600% USING THIS DIGITAL MARKETING STRATEGY

The Challenge

The ever-changing landscape of technology and consumer behavior, the fragmentation of media and channels, and the competition for consumer attention.

Marketing for a software product include understanding the customer, developing the right strategy, and targeting the right audience. Additionally, it is important to track results and optimize campaigns accordingly.

Constantly adapting strategies to keep up with the changes, while also ensuring that their messaging is effective across all channels.

Our Approach

Creating the most Simple Landing page ie understood by every audience size is the most difficult part.

As most of the entrepreneurs would try to create most beautiful and more glittery landing page, that does not necessarily mean it is simple and easy to understand.

The Idea is to create a simple landing page, and define in that to whom it is targeted or what industries.

Secondly, do not push the user’s pay right away without trying the product, as they might be just exploring your product. So a call to action if they are looking to go that extra mile and share their email with you.

Cross Channel Reach out, Affiliates, Promotional content all has to say one language and one GOAL. So when your potential clients signs up for the product, they know what they would be getting.

These would also create low retention ratio.

Lastly, Marketing is not a one time effort, that all these efforts are done for a month and the results would show up.

Prepare your digital marketing calendar, and for every month push a campaign and test with A/B strategy to see what works or not.

Final Note, Voice out your existing clientele for a video interview feedback about your product. This is ONE HUNDRED PERCENT WINNER.

Benefits Achieved

One of Shoppias first product developed used the above strategy for a period of 12 – 18 months.

For which, we had 600% ROI. Now the product has reach to a stage that it does not requires any marketing effort, and still makes a profitable sale every month.