At Shoppias, we use artificial intelligence and machine learning algorithms to help you identify the most relevant influencers for your brand or campaign. We take into account a variety of factors such as social media presence, engagement rate, topic expertise, and more to ensure that you get the most out of your influencer marketing campaigns.

Influencer marketing will vary depending on your brand’s goals and target audience. However, some tips on how to identify which platform is right for you include:

• Knowing your target audience: What social media platforms do they use?
• Determining your goals: What do you hope to achieve with influencer marketing? Brand awareness, traffic/sales, etc.?
• Considering your budget: Some platforms are more expensive than others.

Once you have a good understanding of your brand and what you want to achieve with influencer marketing, you can begin to tailor your strategy to the right platform(s).

When budgeting for influencer marketing, it is important to consider what type of campaign you would like to run. There are two main types of influencer campaigns: paid and unpaid. Paid campaigns involve compensating influencers for their time and effort, while unpaid campaigns rely on influencers willingness to promote the product or service for free. Both approaches have their own advantages and disadvantages, so it is important to weigh the pros and cons of each before making a decision.

Once you have decided on a campaign type, you need to determine how much money you want to spend. This will depend on a variety of factors, such as the size of your budget, the number of influencers you plan to work with, and the type of campaign you are running. It is important to be realistic about your goals and expectations, and not overspend on a campaign that may not be successful.

Ultimately, when budgeting for influencer marketing, it is important to consider all of the relevant factors and make an informed decision that will best meet your needs.

Creating content for influencer marketing can be a challenge. You want to make sure that you produce something that is interesting and engaging, while also remaining true to your brand’s aesthetics and values.

As an influencer marketing agency, we strongly advise our clients, to create content based the current influencers followers. Such that it does not looks like promotion or being sold.

Remember, users tend to get away from promotions. If there is a common chord that strikes between the users, influencer content type and your brand voice, that would be the best fit.

At Shoppias influencer marketing agency, we follow the REIR

1. Reach – The number of people who have seen at least one piece of content related to the campaign.
2. Engagement – The total number of interactions (likes, comments, shares) with all pieces of content related to the campaign.
3. Influence – The relative reach or engagement of the influencers involved in the campaign.
4. ROI – The amount of revenue or other measurable result generated as a direct result of the campaign

For any small to large enterprises, the mantra of influencers remains the same. Work with one to many on a rotational basis, as this gives the brand a continuous visibility. This increases their brands overall projection value, that helps in the conversion tactis.