About Client : Client was locally a big traditional players but did not have enugh expertise on the online space. With it’s store located in 4 major locations.
Client did venture into online space but did not have any success and later in 2021, when the client approached us, Their objective was to make sure a steady online sales and was willing to try new untested strategies.
Research : Since Client was well know locally and not in online space, and was present in 4 locations that has combined population of 2Mn+.
Influencer with an engagement of more than 30% were researched.
Approach : Post that a content strategy was developed along with the influencer content format and clients target audience.
$2021 0 Sales . In 2022, Post Revamp of the website and local target $500k sales in 60 days.