Research : Since client was addressing a niche problem, and based on our research there was a need in the market for the given region for the specific software.

Influencers in tech space were researched that advocates or demo different software in the industry.

Approach : The primary approach was needed to reach out to agencies who are in this space and who were not using any software and give them a 30 days free trial, and then start charging them after gaining the confidence, that it does solve their business purpose.