Objective
About Client :
Client was a serial entrepreneur who wanted to test the beta of an online grocery business model.
Client needed a stable monthly sales, and recruitment of vendors was crucial for the client.
Our Approach
Research : Since the Beta location where client launched was a small market size.
Approach :
The First approach was to recruit vendors, by showcasing the benefits of online sales. Also educating them through support and video documentation on how to manage their inventories.
A 3 months pilot plan first ran for vendor recruitment there by introducing 47 vendors.
Post this, the store was launched during Black Friday, where any shopper could get their groceries for $1, and the discounted price was adjusted in the delivery of those groceries.
Benefits Achieved
The online store were able to gartner $200k – $250k sales monthly.
Argentina
LOCATION
120 DAYS
TIMELINE FOR THE PROJECT
3
NUMBER OF MEMBERS
Digital Marketing Suite, Facebook, Instagram
TECHNOLOGIES OR TOOLS USED
